Litehouse in the House
What goes better than ranch and football? In a first-ever campaign for Litehouse, we paired football with their delicious ranch dressings. Cuz with Litehouse in the house, every tailgate is a touchdown.
We continued the Ranch Guy's story in his custom ranch cave, showing how he uses Litehouse dressings to compliment his tailgating routines.
He’s even in a band with a carrot on the drums, played by yours truly. Step aside, Dave Grohl.
Even when football season’s over, the Ranch Guy still brings his special touch to summertime parties.
Made at Karsh Hagan with Jeff Martin, Dave Cook, Greg Ryan, Justin Levin, and Nate Gendler
Role: Concepting, Copywriting, Drumming in a Smelly Carrot Costume
Production: RoselandCreative
Recognized in the 2022 Denver Fifty
“Using Litehouse Ranch… to Paint the Field?!” awarded Silver in the 2023 Denver One Club
“Ranch Cave” awarded Bronze in the 2023 Denver One Club