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This is Your Brain on Change

How do you make mental health advertising less… depressing? Show what your brain looks like on change. While lots of competitors in this space show generic, soft, gloomy ads that might reflect what you’re feeling before therapy, SonderMind took the positive route with a digital campaign that’s disruptive and strong. Just like you’d feel after a few sessions.

Made at Karsh Hagan with Jeff Martin, Dave Cook, Greg Ryan, Camille King, Justin Levin, Jimmy Mollenhour, and Shelby Guerrero

 

Role: Concepting, Copywriting

 

Recognized in the 2021 Denver Fifty

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